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HypeFactory, a global influencer marketing agency, regularly analyzes results to capture lessons learned and find areas for further improvements.
Element #1: An influencer database with analytics tools
The main success factor of an influencer marketing campaign is the right target audience. The search for the right audience usually begins with an influencer.
According to HypeFactory, companies need to find a tool for identifying the best influencers to make the most of their campaigns. Doing this manually is a rather time-consuming process that can lead to human errors and inaccurate conclusions. To increase the overall effectiveness of the campaign, many companies are using artificial intelligence (AI) tools.
For example, HypeFactory uses 55 different metrics to analyze 36 million social media accounts around the world and pinpoint top influencers for a specific campaign. The agency’s team is also experienced in reading data and can find influencers who match very specific criteria. For example, small business owners, young mothers, evening runners, etc. By narrowing down influencers by categories companies can create better-targeted campaigns.
Element #2: A dedicated team
For a campaign to be successful, there needs to be a team working exclusively on this campaign. Not all companies have enough resources to allocate a team to influencer marketing. Besides, not all teams have enough experience. That’s why many companies are turning to influencer marketing agencies.
Depending on your goal, you can launch influencer marketing campaigns at a local or global level. That’s why it can be beneficial to have a multi-lingual team who does not only speak several languages but is also aware of the cultural differences. An experienced and knowledgeable team can boost the campaign’s performance.
Element #3: A carefully developed strategy
According to HypeFactory, a well-crafted strategy saves companies time and hassle. Writing down a clear plan can help marketing and advertising teams stay focused and avoid distractions.
In influencer marketing, there are many unexpected situations that are difficult to account for. Having a clear strategy with a plan of action and recommendations can help brands stay on course even when something unexpected happens. By documenting their journey, companies can take full control of their campaigns.
HypeFactory also highlights the importance of post-campaign analysis. The results can help not only forecast future results but also provide valuable insight into campaign management.